Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din

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Car buying behaviour in Klang Valley / Azrin Nur Farah Abdullah Din

The purpose of this paper is to investigate and study on the factors influencing consumers’ buying behavior towards cars. Design/methodology/approach: A total of 150 respondents were participated in answering questionnaires. Findings: The findings of the study indicate that there is a signifi...

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Bibliographic Details
Main Author:	Abdullah Din, Azrin Nur Farah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2011
Subjects:	Automobile industry and trade Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/24796/

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