The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail

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The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail

This research conducted focusing on “The Effectiveness of Integrated Marketing Communication Used by UMW Pennzoil Distribution Sdn Bhd, Shah Alam in Promoting Lubricant Oil”. Since a marketing communication is quite important nowadays, customers’ point of view are very important to ensure the effect...

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Bibliographic Details
Main Author:	Ismail, Azizah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2012
Subjects:	Marketing Market segmentation. Target marketing Product management
Online Access:	https://ir.uitm.edu.my/id/eprint/24781/

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