The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai

QR Code

The effectiveness of promotion mix in commercializing rubber leaves handicraft / Azilahani Mahamad Rabaai

To be successful, organizations must look into the needs and wants of their customers. This is the reason why many researchers have continuously emphasized on the importance of promotion strategy. This will help to increase the sales of the product. Promotion mix which also known as marketing commun...

Full description

Bibliographic Details
Main Author:	Mahamad Rabaai, Azilahani
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Marketing Market segmentation. Target marketing Promotions
Online Access:	https://ir.uitm.edu.my/id/eprint/24778/

Similar Items

The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz
by: Analiz, Aiman Zarif
Published: (2010)

The effectiveness of the promotional tools practiced by Pusat Zakat Melaka (PZM) / Norlela Abas
by: Abas, Norlela
Published: (2008)

The effectiveness of promotional tools in enhancing customer awareness towards Bulatan Mekar Sdn Bhd / Norsyakira Norman
by: Norman, Norsyakira
Published: (2009)

How sensory marketing elements attract customer to return to theme restaurant / Nuratirah Kamaludin ... [et al.]
by: Kamaludin, Nuratirah, et al.
Published: (2020)

Technographic segmentation using neural network at the Rainforest World Music Festival / Nur Balqish Hassan ... [et al.]
by: Hassan, Nur Balqish, et al.
Published: (2019)

The effects of brand strategy and design innovation on the brand performance of the Malaysian furniture firms / Puteri Fadzline Muhamad Tamyez
by: Muhamad Tamyez, Puteri Fadzline
Published: (2015)

The effectiveness of product strategies in positioning Perodua Sdn Bhd as preffered brand among car purchasers / Nuraini Mohd Yusof
by: Mohd Yusof, Nuraini
Published: (2008)

The effectiveness of marketing communications tools used by MPSJ in order to attract the residents to join the JKP / Zalifah Zulkifly
by: Zulkifly, Zalifah
Published: (2004)

The effectiveness of promotional tools toward society awareness of LA 21 (Local Agenda 21) done by Jempol District Council / Nor Ezlin Maaseh
by: Maaseh, Nor Ezlin
Published: (2014)

The effectiveness of integrated marketing communication used by UMW Pennzoil Distribution Sdn Bhd Shah Alam in promoting lubricant oil / Azizah Ismail
by: Ismail, Azizah
Published: (2012)

The relationship of brand marketing communication and brand authenticity / Wan Soraya Wan Abdul Ghani …[et al.]
by: Abdul Ghani, Wan Soraya, et al.
Published: (2020)

Evaluating brand personality of Milo towards customers’ brand loyalty / Mohammad Raffi Fhidzon and Muhammad Mawardi Masling
by: Fhidzon, Mohammad Raffi, et al.
Published: (2019)

Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin
by: Zainudin, Abd Hadi
Published: (2010)

The effect of retail mix on passengers’ motivation to shop at airport terminal outlets / Siti Zaleha Sahak … [et al.]
by: Sahak, Siti Zaleha, et al.
Published: (2018)

The effectiveness of Plusmiles loyalty program for Plusmiles card in enhancing customer awareness / Mohd Azrul Syafiq Mohd Zikri
by: Mohd Zikri, Mohd Azrul Syafiq
Published: (2010)

A study on how the promotional tools used by Cosmopoint International College Of Technology Kota Bharu (CICT KB) give impact to increase student enrollment / Muhd Hazim Shukri
by: Shukri, Muhd Hazim
Published: (2011)

A study on the effectiveness of promotion mix activities practiced by Pusat Zakat Melaka and impacts on zakat collection in Malacca / Norzilla Mohammad Aripin
by: Mohammad Aripin, Norzilla
Published: (2011)

Direct selling as the first choice career / Nor Aina Kamilah Mohd Azam
by: Mohd Azam, Nor Aina Kamilah
Published: (2011)

Examining market efficiency and integration of the Islamic stock indices / Noryati Ahmad.
by: Ahmad, Noryati
Published: (2016)

Market orientation for better accountability of government-linked companies / Jamaliah Said … [et al.]
by: Said, Jamaliah, et al.
Published: (2016)

Segmenting the fine dining restaurant market via consumers' purchasing orientation / Salim Abdul Talib ... [et al.]
by: Abdul Talib, Salim, et al.
Published: (2009)

The effects of marketing mix strategies on car buyers' satisfaction (a case of Pantai Bharu Holdings Sdn. Bhd.) / Mohd Nahar Faiz Mohd Nasir
by: Mohd Nasir, Mohd Nahar Faiz
Published: (2007)

MITC challenges in promoting its services via Asia Pacific incentive & meeting expo in Melbourne, Australia / Noorhidayu Musa
by: Musa, Noorhidayu
Published: (2010)

Examining factors influencing Malaysian consumer purchase intention in halal cosmetic products: A conceptual framework / Munirah Khamarudin and Waida Irani Mohd Fauzi
by: Khamarudin, Munirah, et al.
Published: (2019)

Effect of selected marketing communication tools on student enrolment at private college : a study at KPTM Kota Bharu / Nur Ain Mohd Yusoff
by: Mohd Yusoff, Nur Ain
Published: (2012)

Determining factor of muslim tourist’s towards Islamic tourism in Kota Bharu Kelantan / Ahmad Nadzrey Yusuff
by: Yusuff, Ahmad Nadzrey
Published: (2014)

The effectiveness of promotional activities towards creating customer awareness at Melaka International Trade Centre (MITC) / Suhailey Hussin
by: Hussin, Suhailey
Published: (2007)

A case study on the promotional activities in Kazzponic Sdn Bhd / Saifuddin Fahro Rozi
by: Fahro Rozi, Saifuddin
Published: (2009)

A study on the dynamic relations between macro economic variables and stock market performance / Huzaimi Hussain, Jaafar Pyeman and Mohd. Mokhtar Ghani
by: Hussain, Huzaimi, et al.
Published: (2005)

The effectiveness of the promotional tools practice by Netherlands Maritime Institute of Technology / Nor Azila Zolkafli
by: Zolkafli, Nor Azila
Published: (2011)

Factors contributing to the adoption of social media as a business platform among UiTM students entrepreneur / Nur Farah Afiqah Azizi
by: Azizi, Nur Farah Afiqah
Published: (2018)

A study on the effectiveness of Yayasan Sabah Market News Scan (MNS) for forest products in disseminating market information to it's subscribers / Joy Hardey Javil
by: Javil, Joy Hardey
Published: (2008)

An empirical analysis of online shopping behavior in India: a demographic perspective / Sonia Bhatt
by: Bhatt, Sonia
Published: (2019)

Openness to experience - a moderator between social commerce success factors and customer satisfaction relationship: facebook brand page platform / Ariff Md. Ab. Malik, Hanitahaiza Hairuddin and Nurfaznim Shuib.
by: Md. Ab. Malik, Ariff, et al.
Published: (2018)

A study on personal selling element as a factors contribute to successful wealth planner in Prudential Assurance Malaysia Berhad Melaka / Muhammad Rofikhi Malik Ridzwan
by: Malik Ridzwan, Muhammad Rofikhi
Published: (2009)

Customers perception towards marketing programs of POSLAJU: Klang Valley area / Nor Marini Mohtar
by: Mohtar, Nor Marini
Published: (2007)

Market orientation, nonfinancial performance measures, and performance: evidence from Thailand / Sirilak Bangchokdee, Lokman Mia and Samkao Runglertkrengkrai
by: Sirilak, Bangchokdee, et al.
Published: (2013)

A study on the integration of marketing mix to improve performance (with special reference to Cargosave (M) Sdn. Bhd.) / Ahmad Fauzi Abu Kassim
by: Abu Kassim, Ahmad Fauzi
Published: (1993)

The effectiveness of marketing strategy in Bank Rakyat at Jalan Hang Tuah, Melaka / Lilisari Abdul Rahim
by: Abdul Rahim, Lilisari
Published: (2008)

Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail
by: Abdull Sattar@Ismail, Aziemah
Published: (2015)