Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail

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Factors influencing the effectiveness of marketing communication strategy in UniKL MICET / Aziemah Abdull Sattar@Ismail

Marketing strategy to a company is very important as to make the customers aware about company’s product. In addition, without marketing in a company, the company cannot be growth as well as other successful company. The main purpose of this study was to determine the relationship between Independen...

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Bibliographic Details
Main Author:	Abdull Sattar@Ismail, Aziemah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Marketing Market segmentation. Target marketing Market surveys. Including brand choice. Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/24777/

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