To study the factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur / Azeril Syafik Roslan and Farah Amirah Mohd Jais

This research is conduct to carry out the “To study the factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur”. In order to investigate the differ findings from other previous researcher, we have decided the relationship between knowledge, ma...

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Main Authors: Roslan, Azeril Syafik, Mohd Jais, Farah Amirah
Format: Student Project
Language:English
Published: Faculty of Business and Management 2014
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/24772/
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author Roslan, Azeril Syafik
Mohd Jais, Farah Amirah
author_facet Roslan, Azeril Syafik
Mohd Jais, Farah Amirah
author_sort Roslan, Azeril Syafik
building UiTM Institutional Repository
collection Online Access
description This research is conduct to carry out the “To study the factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur”. In order to investigate the differ findings from other previous researcher, we have decided the relationship between knowledge, marketing strategies and social influence are factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur. The objectives of this research are to investigate the relationship between knowledge, marketing strategies and social influence that are the factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur as well as to determine the most significant influencing factor that contribute the awareness of Amanah Saham Gemilang (ASG). Besides questionnaire as primary data, all the data were obtained from the secondary data. Journals and related information were obtained from Internet and journals. The variables will be analyzed by using the frequency distribution, the reliability analysis, descriptive statistical analysis, correlation analysis and multiple regression analysis. As results, we found that knowledge, marketing strategies and social influence have significant relationship with awareness of Amanah Saham Gemilang (ASG) whereas marketing strategies is most factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur.
first_indexed 2025-11-14T22:21:14Z
format Student Project
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institution Universiti Teknologi MARA
institution_category Local University
language English
last_indexed 2025-11-14T22:21:14Z
publishDate 2014
publisher Faculty of Business and Management
recordtype eprints
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spelling uitm-247722019-07-25T04:27:07Z https://ir.uitm.edu.my/id/eprint/24772/ To study the factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur / Azeril Syafik Roslan and Farah Amirah Mohd Jais Roslan, Azeril Syafik Mohd Jais, Farah Amirah Awareness Marketing research. Marketing research companies. Sales forecasting Malaysia This research is conduct to carry out the “To study the factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur”. In order to investigate the differ findings from other previous researcher, we have decided the relationship between knowledge, marketing strategies and social influence are factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur. The objectives of this research are to investigate the relationship between knowledge, marketing strategies and social influence that are the factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur as well as to determine the most significant influencing factor that contribute the awareness of Amanah Saham Gemilang (ASG). Besides questionnaire as primary data, all the data were obtained from the secondary data. Journals and related information were obtained from Internet and journals. The variables will be analyzed by using the frequency distribution, the reliability analysis, descriptive statistical analysis, correlation analysis and multiple regression analysis. As results, we found that knowledge, marketing strategies and social influence have significant relationship with awareness of Amanah Saham Gemilang (ASG) whereas marketing strategies is most factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/24772/1/PPb_AZERIL%20SYAFIK%20ROSLAN%20M%20BM%2014_5.pdf Roslan, Azeril Syafik and Mohd Jais, Farah Amirah (2014) To study the factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur / Azeril Syafik Roslan and Farah Amirah Mohd Jais. (2014) [Student Project] <http://terminalib.uitm.edu.my/24772.pdf> (Unpublished)
spellingShingle Awareness
Marketing research. Marketing research companies. Sales forecasting
Malaysia
Roslan, Azeril Syafik
Mohd Jais, Farah Amirah
To study the factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur / Azeril Syafik Roslan and Farah Amirah Mohd Jais
title To study the factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur / Azeril Syafik Roslan and Farah Amirah Mohd Jais
title_full To study the factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur / Azeril Syafik Roslan and Farah Amirah Mohd Jais
title_fullStr To study the factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur / Azeril Syafik Roslan and Farah Amirah Mohd Jais
title_full_unstemmed To study the factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur / Azeril Syafik Roslan and Farah Amirah Mohd Jais
title_short To study the factors that contribute the awareness of Amanah Saham Gemilang (ASG) products towards investors in Kuala Lumpur / Azeril Syafik Roslan and Farah Amirah Mohd Jais
title_sort to study the factors that contribute the awareness of amanah saham gemilang (asg) products towards investors in kuala lumpur / azeril syafik roslan and farah amirah mohd jais
topic Awareness
Marketing research. Marketing research companies. Sales forecasting
Malaysia
url https://ir.uitm.edu.my/id/eprint/24772/