Usage factors for phone application among Generation-Y in UiTM Malacca City Campus / Arsyad Nordin

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Usage factors for phone application among Generation-Y in UiTM Malacca City Campus / Arsyad Nordin

In the field of telecommunication, smartphone has become one of the main medium or products for consumers all around the world. Thus, a study of the smartphone application is carried out to see the matters at hand. The title of this research paper is “Usage Factors For Phone Application Among Genera...

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Bibliographic Details
Main Author:	Nordin, Arsyad
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2012
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Theory. Method. Relations to other subjects Melaka
Online Access:	https://ir.uitm.edu.my/id/eprint/24754/

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