Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid

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Factors affecting customer’s demand towards life insurance: a case study on rural communities in Sg Lembing / Anis Syuhada Shahid

This research is to identify the factors that can affect the demand for life insurance in rural area Malaysia especially at Sg Lembing, Pahang. The study will be gather using 100 set of questionnaire as it will distributed at rural area Sg Lembing, Pahang. The data will be interpreted using multiple...

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Bibliographic Details
Main Author:	Shahid, Anis Syuhada
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Insurance Life insurance Communities
Online Access:	https://ir.uitm.edu.my/id/eprint/24747/

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