A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani
As a telecommunication company, customers are the most importance key in the Celcom Malaysia Bhd as the business nature. The satisfaction of the customer will ensure the business growth and the strengths to compete with other rivals in the market. Based on this believe, this study was conducted whic...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2009
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| Online Access: | https://ir.uitm.edu.my/id/eprint/24720/ |
| _version_ | 1848806065763778560 |
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| author | Ab.Ghani, Ammei Asraf |
| author_facet | Ab.Ghani, Ammei Asraf |
| author_sort | Ab.Ghani, Ammei Asraf |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | As a telecommunication company, customers are the most importance key in the Celcom Malaysia Bhd as the business nature. The satisfaction of the customer will ensure the business growth and the strengths to compete with other rivals in the market. Based on this believe, this study was conducted which is to know whether Celcom Malaysia Bhd is fulfilling the customer needs especially migrants in their life. For the Chapter 1 explains the introduction of the case study. Chapter 2 is explaining the background of study, while Chapter 3 identifies the issue/problem identification. In Chapter 4 will discuss the literature review and the chapter is Chapter 5 will share the research methodology, followed by finding and lastly conclusion and recommendation. The finding shows the migrants are not satisfied with the services provide by Celcom and Celcom need to take an action to overcome the dissatisfaction among the migrants as migrants are their main target market. |
| first_indexed | 2025-11-14T22:21:00Z |
| format | Student Project |
| id | uitm-24720 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:21:00Z |
| publishDate | 2009 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-247202019-07-19T07:03:04Z https://ir.uitm.edu.my/id/eprint/24720/ A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani Ab.Ghani, Ammei Asraf Immigrant labor. Foreign workers Consumer satisfaction Customer services. Customer relations As a telecommunication company, customers are the most importance key in the Celcom Malaysia Bhd as the business nature. The satisfaction of the customer will ensure the business growth and the strengths to compete with other rivals in the market. Based on this believe, this study was conducted which is to know whether Celcom Malaysia Bhd is fulfilling the customer needs especially migrants in their life. For the Chapter 1 explains the introduction of the case study. Chapter 2 is explaining the background of study, while Chapter 3 identifies the issue/problem identification. In Chapter 4 will discuss the literature review and the chapter is Chapter 5 will share the research methodology, followed by finding and lastly conclusion and recommendation. The finding shows the migrants are not satisfied with the services provide by Celcom and Celcom need to take an action to overcome the dissatisfaction among the migrants as migrants are their main target market. Faculty of Business and Management 2009 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/24720/1/PPb_AMMEI%20ASRAF%20AB.GHANI%20M%20BM%2009_5.pdf Ab.Ghani, Ammei Asraf (2009) A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani. (2009) [Student Project] <http://terminalib.uitm.edu.my/24720.pdf> (Unpublished) |
| spellingShingle | Immigrant labor. Foreign workers Consumer satisfaction Customer services. Customer relations Ab.Ghani, Ammei Asraf A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani |
| title | A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani |
| title_full | A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani |
| title_fullStr | A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani |
| title_full_unstemmed | A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani |
| title_short | A study on consumers needs among Indonesian migrant towards Celcom International Business Division / Ammei Asraf Ab.Ghani |
| title_sort | study on consumers needs among indonesian migrant towards celcom international business division / ammei asraf ab.ghani |
| topic | Immigrant labor. Foreign workers Consumer satisfaction Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/24720/ |