A case study on the factor of marketing effectiveness at Amanah Raya Berhad Malaysia / Ammar Amierul Zahba

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A case study on the factor of marketing effectiveness at Amanah Raya Berhad Malaysia / Ammar Amierul Zahba

Amanah Raya Berhad or ARB are known as Malaysia’s premier trustee organization. This organization have served towards our Malaysian people for over 80 years since its establishment as the Department of Public Trustees and Official Administrators on 1 May 1921 and play their role as the market leader...

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Bibliographic Details
Main Author:	Zahba, Ammar Amierul
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Organizational effectiveness. Performance measurement Marketing Telemarketing. Internet marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/24719/

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