Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar

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Factors that have influence customer acceptance towards mobile marketing / Ainur Rahmah Mohd Amin and Nurul Natashaina Mohd Mokhtar

This research is implemented to study about the acceptance towards mobile marketing among Generation Y in Johor Bahru area. The study aimed to identify the major factor that influences the acceptance towards mobile marketing advertisement like entertainment, credibility, informativeness and irritati...

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Bibliographic Details
Main Authors:	Mohd Amin, Ainur Rahmah, Mohd Mokhtar, Nurul Natashaina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2014
Subjects:	Social aspects. Social marketing Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Mobile commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/24645/

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