Customer loyalty: an exploration of the relationship between service quality and customer intent to return / Ainiwati Bakeri

Customer loyalty: an exploration of the relationship between service quality and customer intent to return / Ainiwati Bakeri

In today's competitive marketplace, one of the biggest concerns of service restaurant operators is winning customer loyalty. This study examined the relationship between service quality and customer intent to return in the full-service sector of the restaurant industry in Sri Petaling, Kuala Lu...

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Bibliographic Details
Main Author: Bakeri, Ainiwati
Format: Student Project
Language:English
Published: Faculty of Business and Management 2009
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Market surveys. Including brand choice. Brand loyalty
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/24641/

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