The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz

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The implementation of promotional mix in reaching Mesiniaga Berhad’s target market / Aiman Zarif Analiz

Promotions are a vital stage of marketing in conducting a business. It is one of the 4Ps elements. The promotional mix is the elements in promotions which are advertising, direct marketing, sales promotions, public relations and personal selling. Every element has different impacts than the other el...

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Bibliographic Details
Main Author:	Analiz, Aiman Zarif
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Marketing Direct marketing. Multilevel marketing Market segmentation. Target marketing Promotions
Online Access:	https://ir.uitm.edu.my/id/eprint/24625/

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