A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman

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A study on effects of service quality dimension towards customer satisfaction in Z Rich Corporation Sdn Bhd / Afiqah Izzati Osman

The purpose of this study is to identify the effect of service quality dimension (SERVQUAL model) towards customer satisfaction in Z Rich Corporation, The five dimension of SERVQUAL have been influence on customer satisfaction. The five dimension are tangible, reliability, responsiveness, assurance...

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Bibliographic Details
Main Author:	Osman, Afiqah Izzati
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2015
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/24590/

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