Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar
This study attempts to identify consumer ethnocentrism among Malaysians towards purchasing automobile by taking the employees of SKF Bearing Industries (Malaysia) Sdn. Bhd. As our respondents. The objectives of this study are to investigate the level of consumer ethnocentrism, factors influencing co...
| Main Authors: | , |
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| Format: | Student Project |
| Language: | English |
| Published: |
Faculty of Business and Management
2014
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/24584/ |
| _version_ | 1848806028103122944 |
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| author | Abdul Talib, Adibah Shamsul Kahar, Amalina |
| author_facet | Abdul Talib, Adibah Shamsul Kahar, Amalina |
| author_sort | Abdul Talib, Adibah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | This study attempts to identify consumer ethnocentrism among Malaysians towards purchasing automobile by taking the employees of SKF Bearing Industries (Malaysia) Sdn. Bhd. As our respondents. The objectives of this study are to investigate the level of consumer ethnocentrism, factors influencing consumer ethnocentrism and the most significant factors contribute to consumer ethnocentrism among the respondents. Questionnaire is the research tool used in this study. Based on the respondents’ response, the consumer ethnocentrism level among the respondents is moderate. This study revealed that the factors influencing consumer ethnocentrism among the respondents are price, brand image and promotion. Brand image is identified as the most significant factor to consumer ethnocentrism. |
| first_indexed | 2025-11-14T22:20:24Z |
| format | Student Project |
| id | uitm-24584 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:20:24Z |
| publishDate | 2014 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-245842019-07-25T04:25:04Z https://ir.uitm.edu.my/id/eprint/24584/ Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar Abdul Talib, Adibah Shamsul Kahar, Amalina Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This study attempts to identify consumer ethnocentrism among Malaysians towards purchasing automobile by taking the employees of SKF Bearing Industries (Malaysia) Sdn. Bhd. As our respondents. The objectives of this study are to investigate the level of consumer ethnocentrism, factors influencing consumer ethnocentrism and the most significant factors contribute to consumer ethnocentrism among the respondents. Questionnaire is the research tool used in this study. Based on the respondents’ response, the consumer ethnocentrism level among the respondents is moderate. This study revealed that the factors influencing consumer ethnocentrism among the respondents are price, brand image and promotion. Brand image is identified as the most significant factor to consumer ethnocentrism. Faculty of Business and Management 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/24584/1/PPb_ADIBAH%20ABDUL%20TALIB%20M%20BM%2014_5.pdf Abdul Talib, Adibah and Shamsul Kahar, Amalina (2014) Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar. (2014) [Student Project] <http://terminalib.uitm.edu.my/24584.pdf> (Unpublished) |
| spellingShingle | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Abdul Talib, Adibah Shamsul Kahar, Amalina Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar |
| title | Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar |
| title_full | Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar |
| title_fullStr | Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar |
| title_full_unstemmed | Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar |
| title_short | Consumer ethnocentrism among Malaysians towards purchasing automobile / Adibah Abdul Talib and Amalina Shamsul Kahar |
| title_sort | consumer ethnocentrism among malaysians towards purchasing automobile / adibah abdul talib and amalina shamsul kahar |
| topic | Marketing research. Marketing research companies. Sales forecasting Market surveys. Including brand choice. Brand loyalty Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/24584/ |