Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin

Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin

This study is conducted as a partial fulfillment of the coursework of Final Semester Project Paper. The title of the study is factors that influence consumer purchasing behavior using guerrilla marketing approach. The modern era has made each consumer experience a newer concept of marketing communic...

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Bibliographic Details
Main Author: Jalaluddin, Abu Izzat
Format: Student Project
Language:English
Published: Faculty of Business and Management 2014
Subjects:
Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Online Access:https://ir.uitm.edu.my/id/eprint/24582/

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