Factors influencing the selection of umrah
travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan

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Factors influencing the selection of umrah travel agencies in Malaysia / Sharifah La'aiba Syed Redhwan

Religious travel has grown consistently with the growth of the tourism industry worldwide (Siti Hasnah Hassan, 2015). In selecting an agent is a vital part of Umrah preparation. It is important that pilgrims understand the criteria and apply them when buying an Umrah package. However, many cases lik...

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Bibliographic Details
Main Author:	Syed Redhwan, Sharifah La'aiba
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2017
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/24562/

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