Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin

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Effectiveness of promotional tools and behavioral intention of tourist towards Melaka River Cruise (MRC) / Abd Hadi Zainudin

The main purpose of this study is to see how effectiveness of the promotional tools and behavioral intention of tourist towards the Melaka River Cruise (MRC). This research has been done in Melaka town area. The problem that face by the company in determining the effectiveness or the suitable promot...

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Bibliographic Details
Main Author:	Zainudin, Abd Hadi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2010
Subjects:	Travel and the state. Tourism Marketing Market segmentation. Target marketing
Online Access:	https://ir.uitm.edu.my/id/eprint/24554/

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