“Customer awareness in purchasing personal loan at Koperasi Pendidikan Islam Malaysia (Ukhwah) and the elements of marketing mix” / A.Samad A.Hamid

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“Customer awareness in purchasing personal loan at Koperasi Pendidikan Islam Malaysia (Ukhwah) and the elements of marketing mix” / A.Samad A.Hamid

Creating customer awareness is a core business challenge which has attracted considerable business attention. There many attributes that can develop customer awareness which are Product, Price, Place and Promotion. Creating customer awareness is vital because when a customer know the existence of a...

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Bibliographic Details
Main Author:	A.Hamid, A.Samad
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2009
Subjects:	Awareness Marketing research. Marketing research companies. Sales forecasting Local finance. Municipal finance. Including county, borough, commune, etc.
Online Access:	https://ir.uitm.edu.my/id/eprint/24552/

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