Analysis on acceptance level of Malaysian’s consumers towards purchasing imported rice: case study at Jasin, Melaka / Nik Luqman Hakim Zulkifle

Analysis on acceptance level of Malaysian’s consumers towards purchasing imported rice: case study at Jasin, Melaka / Nik Luqman Hakim Zulkifle

Rice (Oryza sativa) was the most essential food crop which been cultivated worldwide. It was the second important food crop in the world after wheat and Asia was the largest producer and consumer of rice. In Malaysia, rice was a staple food for Malaysians despite the introduction of other food item....

Full description

Bibliographic Details
Main Author: Zulkifle, Nik Luqman Hakim
Format: Student Project
Language:English
Published: Faculty of Plantation and Agrotechnology 2019
Subjects:
Agricultural economics
Purchasing. Selling. Sales personnel. Sales executives
S Agriculture (General)
Online Access:https://ir.uitm.edu.my/id/eprint/24375/

Similar Items

Similar Items