The influence of design and typography on packaging effectiveness in the perception of the customers
(radix fried chicken) / Mohd Ikhmal Fadzil

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The influence of design and typography on packaging effectiveness in the perception of the customers (radix fried chicken) / Mohd Ikhmal Fadzil

The effectiveness of food packaging design and the role of product packaging as a vehicle for consumers’ perception is an issue that is globally discussed. The purpose of this study is to examine the effectiveness of Radix Fried Chicken food product packaging in relation to Malaysian customers’ perc...

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Bibliographic Details
Main Author:	Fadzil, Mohd Ikhmal
Format:	Student Project
Language:	English
Published:	Faculty of Business Management 2010
Subjects:	Consumer satisfaction Customer services. Customer relations
Online Access:	https://ir.uitm.edu.my/id/eprint/24312/

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