An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah

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An advertising approach to promote energy drink case study: Gorilla Energy drink / Muhammad Reedha Mat Lizah

The Gorilla Energy drinks aim to improve performance and hydrate athletes who participated in endurance sports and the use of energy drinks has increased dramatically in recent years, particularly among adolescents and young adults. Energy drinks are marketed on the demand that these products provid...

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Bibliographic Details
Main Author:	Mat Lizah, Muhammad Reedha
Format:	Thesis
Language:	English
Published:	2019
Subjects:	Marketing Advertising
Online Access:	https://ir.uitm.edu.my/id/eprint/24260/

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