The factors influencing customer satisfaction in hotel industry (case study: Hotel Seri Malaysia Sungai Petani) / Norazidah Ahmad
The purpose of this research is to study on the factors influencing customer satisfaction in hotel industry. There are some factors that influence customer satisfaction which consists of facilities, prices and services. The method used in this research is simple random sampling method whereby the re...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business Management
2015
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| Online Access: | https://ir.uitm.edu.my/id/eprint/24229/ |
| _version_ | 1848805932730941440 |
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| author | Ahmad, Norazidah |
| author_facet | Ahmad, Norazidah |
| author_sort | Ahmad, Norazidah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this research is to study on the factors influencing customer satisfaction in hotel industry. There are some factors that influence customer satisfaction which consists of facilities, prices and services. The method used in this research is simple random sampling method whereby the respondent of the research consists of guest who come to hotel Seri Malaysia. Data were collected by using the questionnaire that given to the respondents who are willing to answers. Data that has been collected is analysing by using SPSS software to measure the variable for the research. However, the result shows that only two variables that have a significant relationship between independent variable and dependent variable. The facilities and services only have a significant relationship with customer satisfaction in hotel industry |
| first_indexed | 2025-11-14T22:18:54Z |
| format | Student Project |
| id | uitm-24229 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:18:54Z |
| publishDate | 2015 |
| publisher | Faculty of Business Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-242292019-05-30T06:33:01Z https://ir.uitm.edu.my/id/eprint/24229/ The factors influencing customer satisfaction in hotel industry (case study: Hotel Seri Malaysia Sungai Petani) / Norazidah Ahmad Ahmad, Norazidah Consumer satisfaction Customer services. Customer relations The purpose of this research is to study on the factors influencing customer satisfaction in hotel industry. There are some factors that influence customer satisfaction which consists of facilities, prices and services. The method used in this research is simple random sampling method whereby the respondent of the research consists of guest who come to hotel Seri Malaysia. Data were collected by using the questionnaire that given to the respondents who are willing to answers. Data that has been collected is analysing by using SPSS software to measure the variable for the research. However, the result shows that only two variables that have a significant relationship between independent variable and dependent variable. The facilities and services only have a significant relationship with customer satisfaction in hotel industry Faculty of Business Management 2015-12 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/24229/1/PPb_NORAZIDAH%20AHMAD%20BM%20K%2015_5.pdf Ahmad, Norazidah (2015) The factors influencing customer satisfaction in hotel industry (case study: Hotel Seri Malaysia Sungai Petani) / Norazidah Ahmad. (2015) [Student Project] (Unpublished) |
| spellingShingle | Consumer satisfaction Customer services. Customer relations Ahmad, Norazidah The factors influencing customer satisfaction in hotel industry (case study: Hotel Seri Malaysia Sungai Petani) / Norazidah Ahmad |
| title | The factors influencing customer satisfaction in hotel industry (case study: Hotel Seri Malaysia Sungai Petani) /
Norazidah Ahmad |
| title_full | The factors influencing customer satisfaction in hotel industry (case study: Hotel Seri Malaysia Sungai Petani) /
Norazidah Ahmad |
| title_fullStr | The factors influencing customer satisfaction in hotel industry (case study: Hotel Seri Malaysia Sungai Petani) /
Norazidah Ahmad |
| title_full_unstemmed | The factors influencing customer satisfaction in hotel industry (case study: Hotel Seri Malaysia Sungai Petani) /
Norazidah Ahmad |
| title_short | The factors influencing customer satisfaction in hotel industry (case study: Hotel Seri Malaysia Sungai Petani) /
Norazidah Ahmad |
| title_sort | factors influencing customer satisfaction in hotel industry (case study: hotel seri malaysia sungai petani) /
norazidah ahmad |
| topic | Consumer satisfaction Customer services. Customer relations |
| url | https://ir.uitm.edu.my/id/eprint/24229/ |