Analysis on the impacts of marketing mix towards Malaysian consumer’s satisfaction in purchasing organic pineapples case study at Merlimau Utara, Melaka / Masedayu Othman

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Analysis on the impacts of marketing mix towards Malaysian consumer’s satisfaction in purchasing organic pineapples case study at Merlimau Utara, Melaka / Masedayu Othman

Pineapple (Ananas comosus) is tropical fruit that known as a member of Bromeliaceae. Organic pineapple is consumed and planted in Malaysia by using environmental friendly method without use chemical pesticides and fertilizers. However, the market of organic pineapple still not get fully attention in...

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Bibliographic Details
Main Author:	Othman, Masedayu
Format:	Student Project
Language:	English
Published:	Faculty of Plantation and Agrotechnology 2019
Subjects:	Marketing Consumer satisfaction S Agriculture (General) Pineapple
Online Access:	https://ir.uitm.edu.my/id/eprint/23923/

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