Acceptance of Malaysian’s consumers toward availability of red palm oil products / Aisarizzat Azizi

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Acceptance of Malaysian’s consumers toward availability of red palm oil products / Aisarizzat Azizi

Palm oil is an edible vegetable oil derived from the mesocarp (Reddish pulp) of oil palm Elaeis guineensis. It is naturally reddish in colour because of a high beta-carotene content which is sources of vitamin A & E. A study was conducted to identify the determinant that influences the acceptanc...

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Bibliographic Details
Main Author:	Azizi, Aisarizzat
Format:	Student Project
Language:	English
Published:	Faculty of Plantation and Agrotechnology 2017
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling S Agriculture (General)
Online Access:	https://ir.uitm.edu.my/id/eprint/23787/

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