Factors influencing customer’s satisfaction towards 5-star hotel services in Johor Bahru / Nurul Amanina Sulaiman

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Factors influencing customer’s satisfaction towards 5-star hotel services in Johor Bahru / Nurul Amanina Sulaiman

The purpose of this research is to study the factors influencing customer’s satisfaction towards 5-star hotel services in Johor Bahru. While service quality is considered as an important factor on generating customer satisfaction and repurchase intention. Methodology – The SERVQUAL Model develop...

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Bibliographic Details
Main Author:	Sulaiman, Nurul Amanina
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Consumer satisfaction Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/23612/

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