Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar
Despite worldwide seriousness and ambiguity about the dumping of counterfeit products, there is limited research on this subject, particularly in understanding consumer purchase intentions of counterfeit products. In accordance with the Theory of Reason Action, this study focuses on factors that inf...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/23602/ |
| _version_ | 1848805784814616576 |
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| author | Azhar, Syaheerah Aisyah |
| author_facet | Azhar, Syaheerah Aisyah |
| author_sort | Azhar, Syaheerah Aisyah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Despite worldwide seriousness and ambiguity about the dumping of counterfeit products, there is limited research on this subject, particularly in understanding consumer purchase intentions of counterfeit products. In accordance with the Theory of Reason Action, this study focuses on factors that influence the intentions of purchasing counterfeit products among consumers in Malaysia. This study examines the relationship between value consciousness, perceived risk and consumers’ attitude to the intentions of buying fake products. This study involves 216 respondents around the residential area of Bandar Botanica, Klang who had experience buying counterfeit products. Past analysis shows the existence of positive relationships between the attitudes and intentions of purchasing fake products. Attitudes are found to influence the intention of purchasing counterfeit products. This study also emphasizes the implications of research, limitations and future research proposals. |
| first_indexed | 2025-11-14T22:16:32Z |
| format | Student Project |
| id | uitm-23602 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:16:32Z |
| publishDate | 2019 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-236022019-03-29T01:26:42Z https://ir.uitm.edu.my/id/eprint/23602/ Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar Azhar, Syaheerah Aisyah HF Commerce Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Despite worldwide seriousness and ambiguity about the dumping of counterfeit products, there is limited research on this subject, particularly in understanding consumer purchase intentions of counterfeit products. In accordance with the Theory of Reason Action, this study focuses on factors that influence the intentions of purchasing counterfeit products among consumers in Malaysia. This study examines the relationship between value consciousness, perceived risk and consumers’ attitude to the intentions of buying fake products. This study involves 216 respondents around the residential area of Bandar Botanica, Klang who had experience buying counterfeit products. Past analysis shows the existence of positive relationships between the attitudes and intentions of purchasing fake products. Attitudes are found to influence the intention of purchasing counterfeit products. This study also emphasizes the implications of research, limitations and future research proposals. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/23602/1/PPb_SYAHEERAH%20AISYAH%20AZHAR%20M%20BM%2019_5.pdf Azhar, Syaheerah Aisyah (2019) Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar. (2019) [Student Project] <http://terminalib.uitm.edu.my/23602.pdf> (Unpublished) |
| spellingShingle | HF Commerce Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Azhar, Syaheerah Aisyah Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar |
| title | Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar |
| title_full | Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar |
| title_fullStr | Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar |
| title_full_unstemmed | Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar |
| title_short | Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar |
| title_sort | factors affecting consumers’ intention to purchase counterfeit cosmetics / syaheerah aisyah azhar |
| topic | HF Commerce Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/23602/ |