Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi

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Factors influencing undergraduates to purchase the viral marketing products / Syafirah Suhaimi

The purpose of this is to investigate the factors influencing selected students to purchase the viral marketing products. To add this study used four independent variables which are brand recommendation, market maven, peer socialization, and family socialization meanwhile the dependent variable whic...

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Bibliographic Details
Main Author:	Suhaimi, Syafirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Social aspects. Social marketing Product management Market surveys. Including brand choice. Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/23601/

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