Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail

QR Code

Consumer’s perception on characteristics of food product’s packaging towards consumers buying behaviour / Nurul Syafiqah Ismail

This research purpose is to study the consumer’s perception on characteristics of food product’s packaging towards consumer buying behavior. There are varieties of characteristics of food product’s packaging that can lead to consumer purchasing. In this study, four (4) roles were adopted which is pa...

Full description

Bibliographic Details
Main Author:	Ismail, Nurul Syafiqah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Packaging
Online Access:	https://ir.uitm.edu.my/id/eprint/23586/

Similar Items

Factors influencing young consumers’ purchase intention of organic food product / Aynul Haydirah Ayub, Yusrina Hayati Nik Muhammad Naziman and Muhammad Faizal Samat
by: Ayub, Aynul Haydirah, et al.
Published: (2018)

The determinants of consumer’s intention on purchasing houses in Seremban, Negeri Sembilan / Nur Hidayatul Hidayu Hashim and Nurul Hazwani Zainal Abidin
by: Hashim, Nur Hidayatul Hidayu, et al.
Published: (2014)

Factors affecting online purchasing behaviour among Muslim Consumers in Selangor / Nur Aida Hasim
by: Hasim, Nur Aida
Published: (2019)

Influence of social media towards customer purchase intention: case of Nissan Malaysia passenger vehicle / Siti Nurul Suraya Mohd Yusoff, Nor Emira Ismail and Norfaraliza Harun
by: Mohd Yusoff, Siti Nurul Suraya, et al.
Published: (2018)

A research study on consumer intention to purchase counterfeit international branded products in Melaka City / Hamidah Mohd. Isa and Siti Nur Fathiyah Sa’ad
by: Mohd. Isa, Hamidah, et al.
Published: (2014)

The study of consumer’s behavior and perception in purchasing rice: case at Jitra, Kedah / Siti Nur Aimi Ahmad
by: Ahmad, Siti Nur Aimi
Published: (2018)

Factors influencing intention of Muslim consumer to purchase Halal cosmetic product / Ain Syuhadah Mohd Sait
by: Mohd Sait, Ain Syuhadah
Published: (2019)

Factors influencing purchasing decisions of house purchaser : a case study at BINARAYA PKINK Sdn. Bhd / Nurul Atikah Abd Latif
by: Abd Latif, Nurul Atikah
Published: (2012)

Consumers’ perception in purchasing cooking palm oil in Bukit Ibam, Muadzam shah, Pahang / Muhamad Faiez Rasuddin
by: Rasuddin, Muhamad Faiez
Published: (2017)

Malaysian consumers’ preferences in purchasing pineapples: a case study in Jasin, Melaka / Muhammad Amirul Shafik Bansan
by: Bansan, Muhammad Amirul Shafik
Published: (2019)

Factors influencing consumer’s impulse purchase behaviour among Faculty of Business and Management students in UiTM Cawangan Melaka Kampus Bandaraya Melaka / Nazwa Nurshahida Mohamed Nazaruddin
by: Mohamed Nazaruddin, Nazwa Nurshahida
Published: (2019)

Factors affecting consumers’ intention to purchase counterfeit cosmetics / Syaheerah Aisyah Azhar
by: Azhar, Syaheerah Aisyah
Published: (2019)

The influence of customer’s purchase decision toward family Takaful product at Etiqa Takaful Berhad / Nurul Hafizah Zaini
by: Zaini, Nurul Hafizah
Published: (2010)

Determinants of intention in buying health and life insurance / Mohammad Izat Azali and Muhammad Azim Zabmir
by: Azali, Mohammad Izat, et al.
Published: (2015)

A study on factors influencing house purchasing behavior amongst customers in Malacca / Mohd Ammar Aflus and Siti Nurul Hidayah Mohd Aripin
by: Aflus, Mohd Ammar, et al.
Published: (2014)

The study of consumer’s behavior and perception in purchasing rice: case at Jasin, Melaka / Mohamad Zulfadzlie Mohd Zulkepli
by: Mohd Zulkepli, Mohamad Zulfadzlie
Published: (2018)

A study on factors influencing potential consumers purchase decision of automobile in Malaysia / Muhammad Arif Azim Mazridzuan
by: Mazridzuan, Muhammad Arif Azim
Published: (2018)

Factors influencing consumers’ online booking intention on hotel rooms / Ermawati Mad Daud @ Ajamain
by: Mad Daud @ Ajamain, Ermawati
Published: (2018)

Customer satisfaction: the impact of revamping HAI Magazine published by Utusan Melayu (Malaysia) Berhad among customers in Klang Valley / Afdal Shahizad Zainudin
by: Zainudin, Afdal Shahizad
Published: (2007)

A study to find out the reasons why car dealers sales declined / Sany Abdillah Hj. Ahmad
by: Abdillah HJ. Ahmad, Sany
Published: (2006)

Factors that influencing purchase intention towards counterfeit fashion / Nur Irdina Syazwani Abu Bakar
by: Abu Bakar, Nur Irdina Syazwani
Published: (2019)

Purchase intention of counterfeit fashion products among young generation / Azira Farhana Aidi Zamri
by: Aidi Zamri, Azira Farhana
Published: (2019)

The roles of attitude, subjective norms and perceived behavioural control towards family takaful insurance purchase intention: a case study at Jalan Tuanku Abdul Rahman, Kuala Lumpur/ Puteri Aliah Farhana Anuar and Juliana Jamal
by: Anuar, Puteri Aliah Farhana, et al.
Published: (2016)

The relationship of salesmanship personality towards sales performance / Aronick Edward Majimbun
by: Majimbun, Edward Aronick
Published: (2013)

The buyer preferences on housing purchase decision at Perbadanan Kemajuan Negeri Selangor (PKNS) Shah Alam / Zahid Shuhadis
by: Shuhadis, Zahid
Published: (2008)

Compulsive buying behavior among workers in PDT Jelebu and Naza Sdn. Bhd. / Noramarina Selamat and Nur Asikin Redzwan
by: Selamat, Noramarina, et al.
Published: (2015)

Determinants of consumers’ purchasing behaviours for rice in Rantau Panjang, Kelantan / Rj Muhamad Irham Rj Ismail
by: Rj Ismail, Rj Muhamad Irham
Published: (2017)

Factors that influence consumer purchasing behavior using guerrilla marketing approach / Abu Izzat Jalaluddin
by: Jalaluddin, Abu Izzat
Published: (2014)

Behavioural intention towards online grocery services in Melaka / Muhammad Nasrun Syahmi Baharun
by: Baharun, Muhammad Nasrun Syahmi
Published: (2019)

Determinants of purchasing intention on e-ticketing system among working adults in Malaysia / Nur Izzati Kamarulzaman
by: Kamarulzaman, Nur Izzati
Published: (2020)

Determinants influence in intention to purchase healthy food among consumer in Melaka / Vaneitta Agiu
by: Agiu, Vaneitta
Published: (2020)

Factors influencing impulse buying behavior towards self care products / Nur Atiqah Mohd Rafie
by: Mohd Rafie, Nur Atiqah
Published: (2019)

The factors affecting the intention to purchase halal Fast-Moving Consumer Goods (FMCG) among Muslim staff consumers in Felda Global Ventures Plantations Malaysia Sdn Bhd (FGVPMSB) / Nur Liana Latif and Nurul Farisya Zainol
by: Latif, Nur Liana, et al.
Published: (2016)

Factor that influence customer's decision to purchase houses at Bandar Uda Utama, Johor Bahru, Johor / Murnizah Zainal
by: Zainal, Murnizah
Published: (2006)

Factors influencing customer’s satisfaction towards 5-star hotel services in Johor Bahru / Nurul Amanina Sulaiman
by: Sulaiman, Nurul Amanina
Published: (2019)

Consumers’ intention to purchase counterfeit branded goods in Klang Valley / Saidatul Nur Athirah Sahril
by: Sahril, Saidatul Nur Athirah
Published: (2020)

The influence of food’s packaging elements towards customer buying behavior for small and medium enterprise / Wan Muhammad Haneef Wan Mohd Salleh and Nurul Farhana Sardimin
by: Wan Mohd Salleh, Wan Muhammad Haneef, et al.
Published: (2015)

A study on consumer purchase decision towards medical and health insurance product / Tuan Saiful Azzam Tuan Ariff
by: Tuan Ariff, Tuan Saiful Azzam
Published: (2010)

Study of customer purchase intention towards green cars in Malaysia / Muhammad Yusaid Mohd Sazali
by: Mohd Sazali, Muhammad Yusaid
Published: (2019)

Factors affecting the purchase of green products among the selected millennials in Melaka / Puteri Aliah Athirah Megat Nor Mazlan
by: Megat Nor Mazlan, Puteri Aliah Athirah
Published: (2019)