Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim

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Consumer perception on MPH Bookstores service marketing towards achieving customer satisfaction / Nurul Soleha Hashim

Because of the trouble, most bookstores were facing, the researcher proposed a factor that contributes to the success of customer satisfaction. With this, the study aimed to look into the relationship of that factor that leads to customer satisfaction. After which, it looked into the relationship of...

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Bibliographic Details
Main Author:	Hashim, Nurul Soleha
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2018
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Consumer satisfaction
Online Access:	https://ir.uitm.edu.my/id/eprint/23585/

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