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Brand loyalty on Fast Moving Consumer Goods (FMCG) among office workers in Kuala Lumpur / Nurul Aida Mohamad Nizam

The purpose of this research is to identify the determinants that effect Brand Loyalty on Fast Moving Consumer Goods (FMCG) Among Office Workers in Kuala Lumpur. This study was conducted to know the relationship between independent (Brand Trust, Brand Association, Brand Personality and Brand Awarene...

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Bibliographic Details
Main Author:	Mohamad Nizam, Nurul Aida
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Awareness Branding (Marketing) Market surveys. Including brand choice. Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/23581/

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