Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek

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Factors affecting Halal food purchasing by Non-Muslim / Nur Nadzirah Abd. Malek

The purposed of this study is to identify the factors influencing Halal food purchasing by Non-Muslim at Alor Gajah area. The model is proposed by reviewing consumer behavior theories, which is using theory of planned behavior (TPB). The research is based on a sample of 280 respondents. The results...

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Bibliographic Details
Main Author:	Abd. Malek, Nur Nadzirah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Food industry and trade. Halal food industry. Certification Social aspects. Social marketing Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/23549/

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