Consumer purchase intentions toward counterfeit branded products among Generation Y in Malaysia / Nur Izza Zafierah Zuhaili

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Consumer purchase intentions toward counterfeit branded products among Generation Y in Malaysia / Nur Izza Zafierah Zuhaili

Counterfeiting is a major issue for companies, governments and consumers. Promotional media and gender have been shown to influence purchase and shopping channel choice. The purpose of this paper is to better understand the role of social influence, status consumption, brand image, novelty seeking,...

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Bibliographic Details
Main Author:	Zuhaili, Nur Izza Zafierah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/23545/

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