Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil

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Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil

The purpose of this research paper is to study the factors that influence customers‟ intention to purchase hybrid cars in Malaysia. There are three factors that influence customers‟ intention to purchase hybrid cars in Malaysia which is cost, environmental concern and brand. These three factors are...

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Bibliographic Details
Main Author:	Sharil, Nur Erieana
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Automobile industry and trade Environmental aspects. Green marketing Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/23529/

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