Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil
The purpose of this research paper is to study the factors that influence customers‟ intention to purchase hybrid cars in Malaysia. There are three factors that influence customers‟ intention to purchase hybrid cars in Malaysia which is cost, environmental concern and brand. These three factors are...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/23529/ |
| _version_ | 1848805764783669248 |
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| author | Sharil, Nur Erieana |
| author_facet | Sharil, Nur Erieana |
| author_sort | Sharil, Nur Erieana |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The purpose of this research paper is to study the factors that influence customers‟ intention to purchase hybrid cars in Malaysia. There are three factors that influence customers‟ intention to purchase hybrid cars in Malaysia which is cost, environmental concern and brand. These three factors are independent variables for this research while the dependent variable is customers‟ intention to purchase hybrid cars in Malaysia. Literature reviews have been used to support all the independent and dependent variables. Data is collected through a questionnaire distributed to 150 respondents located at Setia Alam. The sampling technique used was the non-probability sampling which is convenience sampling. Result of this research shows that there is significant relationship between cost, environmental concern and brand and customers‟ intention to purchase hybrid cars in Malaysia. Meanwhile, brand factor is the most influence toward customers‟ intention to purchase hybrid cars in Malaysia. Lastly, recommendations are made based on the results and suggestion in order to improve sales of hybrid cars. |
| first_indexed | 2025-11-14T22:16:13Z |
| format | Student Project |
| id | uitm-23529 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:16:13Z |
| publishDate | 2019 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-235292019-04-07T03:21:22Z https://ir.uitm.edu.my/id/eprint/23529/ Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil Sharil, Nur Erieana Automobile industry and trade Environmental aspects. Green marketing Purchasing. Selling. Sales personnel. Sales executives The purpose of this research paper is to study the factors that influence customers‟ intention to purchase hybrid cars in Malaysia. There are three factors that influence customers‟ intention to purchase hybrid cars in Malaysia which is cost, environmental concern and brand. These three factors are independent variables for this research while the dependent variable is customers‟ intention to purchase hybrid cars in Malaysia. Literature reviews have been used to support all the independent and dependent variables. Data is collected through a questionnaire distributed to 150 respondents located at Setia Alam. The sampling technique used was the non-probability sampling which is convenience sampling. Result of this research shows that there is significant relationship between cost, environmental concern and brand and customers‟ intention to purchase hybrid cars in Malaysia. Meanwhile, brand factor is the most influence toward customers‟ intention to purchase hybrid cars in Malaysia. Lastly, recommendations are made based on the results and suggestion in order to improve sales of hybrid cars. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/23529/1/PPb_NUR%20ERIEANA%20SHARIL%20M%20BM%2019_5.pdf Sharil, Nur Erieana (2019) Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil. (2019) [Student Project] <http://terminalib.uitm.edu.my/23529.pdf> (Unpublished) |
| spellingShingle | Automobile industry and trade Environmental aspects. Green marketing Purchasing. Selling. Sales personnel. Sales executives Sharil, Nur Erieana Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil |
| title | Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil |
| title_full | Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil |
| title_fullStr | Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil |
| title_full_unstemmed | Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil |
| title_short | Factors that influence customers’ intention to purchase hybrid cars in Malaysia / Nur Erieana Sharil |
| title_sort | factors that influence customers’ intention to purchase hybrid cars in malaysia / nur erieana sharil |
| topic | Automobile industry and trade Environmental aspects. Green marketing Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/23529/ |