Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal

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Determinants of purchase intention to buy global brands cosmetic among millennial / Nur Ainul Mardiah Jamal

Since the past few decades, the cosmetic industry has been growing speedily and cosmetic industry is an industry that quick expanding globally. The increasing numbers of new cosmetic firms penetrating the market have thrived this beauty business and caused a greatly competitive environment. For that...

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Bibliographic Details
Main Author:	Jamal, Nur Ainul Mardiah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Affection. Feeling. Emotion Market surveys. Including brand choice. Brand loyalty Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/23521/

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