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The impact of integrated marketing communication towards customer’s brand awareness on food product / Nur Ain Azmy

The purpose of this research is to study the relationship of integrated marketing communication towards customer’s brand awareness on food product. Since there are too many product have arisen in the market especially in Fast Moving Consumer Goods (FMCG) that include of non-durable goods such as pac...

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Bibliographic Details
Main Author:	Azmy, Nur Ain
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Awareness Marketing Branding (Marketing) Market surveys. Including brand choice. Brand loyalty
Online Access:	https://ir.uitm.edu.my/id/eprint/23519/

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