Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi

Intention to buy Halal food product from Non-Muslim manufacturer among Muslims in Selangor / Nazatul Suzana Mohd Fauzi

This study aims to investigate the determinant factors that Muslim consumers may consider in buying Halal food product from Non-Muslim manufacturer where a majority of Muslim consumers have negative perception, still refuse and unconfident to buy those products. There are three determinant factors...

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Bibliographic Details
Main Author: Mohd Fauzi, Nazatul Suzana
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Food industry and trade. Halal food industry. Certification
Marketing research. Marketing research companies. Sales forecasting
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/23494/

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