Perception of customer satisfaction on Al-Rahn Yapiem servicing in Kuantan, Pahang / Nur Asilah Abu Bakar

The purpose of this study was to examine the extent to which perceptions of customer satisfaction with the quality of service offered by the Ar-Rahn Yapiem Kuantan based on demographic and dimensions of service quality. Respondents for this survey were Ar-Rahn Yapiem Kuantan customers, and a total o...

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Main Author: Abu Bakar, Nur Asilah
Format: Student Project
Language:English
Published: Academy of Contemporary Islamic Studies 2018
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/23474/
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author Abu Bakar, Nur Asilah
author_facet Abu Bakar, Nur Asilah
author_sort Abu Bakar, Nur Asilah
building UiTM Institutional Repository
collection Online Access
description The purpose of this study was to examine the extent to which perceptions of customer satisfaction with the quality of service offered by the Ar-Rahn Yapiem Kuantan based on demographic and dimensions of service quality. Respondents for this survey were Ar-Rahn Yapiem Kuantan customers, and a total of 100 questionnaires were distributed by using convenience sampling technique. The design of this study is a case study survey using a quantitative approach. Questionnaires were used as an instruments for obtaining data. The data were analyzed using the Statistical Package for Social Science (SPSS) program version 20. Analysis used in this study is a frequency and descriptive analysis. Results of the study showed that 51.9% of women customers are more satisfied using the ArRahn services rather than male customer. Empathy factor is a critical factor while the other question is less tangible factors. In conclusion, the customers are satisfied with the quality of service provided by Ar-Rahn Kuantan.
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spelling uitm-234742019-03-19T02:38:20Z https://ir.uitm.edu.my/id/eprint/23474/ Perception of customer satisfaction on Al-Rahn Yapiem servicing in Kuantan, Pahang / Nur Asilah Abu Bakar Abu Bakar, Nur Asilah Customer services. Customer relations Finance, Islamic The purpose of this study was to examine the extent to which perceptions of customer satisfaction with the quality of service offered by the Ar-Rahn Yapiem Kuantan based on demographic and dimensions of service quality. Respondents for this survey were Ar-Rahn Yapiem Kuantan customers, and a total of 100 questionnaires were distributed by using convenience sampling technique. The design of this study is a case study survey using a quantitative approach. Questionnaires were used as an instruments for obtaining data. The data were analyzed using the Statistical Package for Social Science (SPSS) program version 20. Analysis used in this study is a frequency and descriptive analysis. Results of the study showed that 51.9% of women customers are more satisfied using the ArRahn services rather than male customer. Empathy factor is a critical factor while the other question is less tangible factors. In conclusion, the customers are satisfied with the quality of service provided by Ar-Rahn Kuantan. Academy of Contemporary Islamic Studies 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/23474/1/PPb_NUR%20ASILAH%20ABU%20BAKAR%20ACI%2018_5.pdf Abu Bakar, Nur Asilah (2018) Perception of customer satisfaction on Al-Rahn Yapiem servicing in Kuantan, Pahang / Nur Asilah Abu Bakar. (2018) [Student Project] <http://terminalib.uitm.edu.my/23474.pdf> (Unpublished)
spellingShingle Customer services. Customer relations
Finance, Islamic
Abu Bakar, Nur Asilah
Perception of customer satisfaction on Al-Rahn Yapiem servicing in Kuantan, Pahang / Nur Asilah Abu Bakar
title Perception of customer satisfaction on Al-Rahn Yapiem servicing in Kuantan, Pahang / Nur Asilah Abu Bakar
title_full Perception of customer satisfaction on Al-Rahn Yapiem servicing in Kuantan, Pahang / Nur Asilah Abu Bakar
title_fullStr Perception of customer satisfaction on Al-Rahn Yapiem servicing in Kuantan, Pahang / Nur Asilah Abu Bakar
title_full_unstemmed Perception of customer satisfaction on Al-Rahn Yapiem servicing in Kuantan, Pahang / Nur Asilah Abu Bakar
title_short Perception of customer satisfaction on Al-Rahn Yapiem servicing in Kuantan, Pahang / Nur Asilah Abu Bakar
title_sort perception of customer satisfaction on al-rahn yapiem servicing in kuantan, pahang / nur asilah abu bakar
topic Customer services. Customer relations
Finance, Islamic
url https://ir.uitm.edu.my/id/eprint/23474/