Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin

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Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin

The main objective of this research is to determine the impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency. This research is to study whether there are any relationships between social network marketing and customer engage...

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Bibliographic Details
Main Author:	Nordin, Mohamad Nazmi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Travel agencies and clubs Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/23464/

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