Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin
The main objective of this research is to determine the impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency. This research is to study whether there are any relationships between social network marketing and customer engage...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Online Access: | https://ir.uitm.edu.my/id/eprint/23464/ |
| _version_ | 1848805748525498368 |
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| author | Nordin, Mohamad Nazmi |
| author_facet | Nordin, Mohamad Nazmi |
| author_sort | Nordin, Mohamad Nazmi |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | The main objective of this research is to determine the impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency. This research is to study whether there are any relationships between social network marketing and customer engagement towards customers’ online purchase intention. This research was conducted within Kuala Lumpur by distributing 132 questionnaires to individuals that have been using social networking sites related to travel agency. The sampling technique used was the non-probability sampling which was the convenience sampling. The result of the findings showed that one of the independent variables has significant relationship with dependent variable, while another independent variable has no significant relationship. As for the most influencial impact towards customers’ online purchase intention related to travel agency is the customer engagement. |
| first_indexed | 2025-11-14T22:15:58Z |
| format | Student Project |
| id | uitm-23464 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:15:58Z |
| publishDate | 2019 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-234642019-03-20T01:18:35Z https://ir.uitm.edu.my/id/eprint/23464/ Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin Nordin, Mohamad Nazmi Travel agencies and clubs Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives The main objective of this research is to determine the impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency. This research is to study whether there are any relationships between social network marketing and customer engagement towards customers’ online purchase intention. This research was conducted within Kuala Lumpur by distributing 132 questionnaires to individuals that have been using social networking sites related to travel agency. The sampling technique used was the non-probability sampling which was the convenience sampling. The result of the findings showed that one of the independent variables has significant relationship with dependent variable, while another independent variable has no significant relationship. As for the most influencial impact towards customers’ online purchase intention related to travel agency is the customer engagement. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/23464/1/PPb_MOHAMAD%20NAZMI%20NORDIN%20M%20BM%2018_5.pdf Nordin, Mohamad Nazmi (2019) Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin. (2019) [Student Project] <http://terminalib.uitm.edu.my/23464.pdf> (Unpublished) |
| spellingShingle | Travel agencies and clubs Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives Nordin, Mohamad Nazmi Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin |
| title | Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin |
| title_full | Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin |
| title_fullStr | Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin |
| title_full_unstemmed | Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin |
| title_short | Impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / Mohamad Nazmi Nordin |
| title_sort | impact of social network marketing and customer engagement towards customers’ online purchase intention related to travel agency / mohamad nazmi nordin |
| topic | Travel agencies and clubs Social aspects. Social marketing Marketing research. Marketing research companies. Sales forecasting Purchasing. Selling. Sales personnel. Sales executives |
| url | https://ir.uitm.edu.my/id/eprint/23464/ |