The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri

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The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri

Customer retention or customer revisit has been highlighted as an important research topic in competitive market of tourism destinations. Despite the considerable number of research on customer retention, it remains clear why people undertake repeat visits and what is the factor influence the respon...

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Bibliographic Details
Main Author:	Zamri, Izzatul Anis
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Travel and the state. Tourism Malaysia Industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/23460/

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