The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri
Customer retention or customer revisit has been highlighted as an important research topic in competitive market of tourism destinations. Despite the considerable number of research on customer retention, it remains clear why people undertake repeat visits and what is the factor influence the respon...
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| Format: | Student Project |
| Language: | English |
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Faculty of Business and Management
2019
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/23460/ |
| _version_ | 1848805747465388032 |
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| author | Zamri, Izzatul Anis |
| author_facet | Zamri, Izzatul Anis |
| author_sort | Zamri, Izzatul Anis |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Customer retention or customer revisit has been highlighted as an important research topic in competitive market of tourism destinations. Despite the considerable number of research on customer retention, it remains clear why people undertake repeat visits and what is the factor influence the respondents to be a repeat visitor.
This research aims to identify factors influencing on customer retention in tourism industry of Melaka. The results of this study indicated that “cost” was the most factor influenced on customer retention in Melaka. Concerning their perception on customer retention, the study revealed that respondents were intent to revisit and recommended Melaka as a holiday destination to others. |
| first_indexed | 2025-11-14T22:15:57Z |
| format | Student Project |
| id | uitm-23460 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:15:57Z |
| publishDate | 2019 |
| publisher | Faculty of Business and Management |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-234602019-03-20T01:25:36Z https://ir.uitm.edu.my/id/eprint/23460/ The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri Zamri, Izzatul Anis Travel and the state. Tourism Malaysia Industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Customer retention or customer revisit has been highlighted as an important research topic in competitive market of tourism destinations. Despite the considerable number of research on customer retention, it remains clear why people undertake repeat visits and what is the factor influence the respondents to be a repeat visitor. This research aims to identify factors influencing on customer retention in tourism industry of Melaka. The results of this study indicated that “cost” was the most factor influenced on customer retention in Melaka. Concerning their perception on customer retention, the study revealed that respondents were intent to revisit and recommended Melaka as a holiday destination to others. Faculty of Business and Management 2019 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/23460/1/PPb_IZZATUL%20ANIS%20ZAMRI%20M%20BM%2019_5.pdf Zamri, Izzatul Anis (2019) The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri. (2019) [Student Project] <http://terminalib.uitm.edu.my/23460.pdf> (Unpublished) |
| spellingShingle | Travel and the state. Tourism Malaysia Industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Zamri, Izzatul Anis The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri |
| title | The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri |
| title_full | The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri |
| title_fullStr | The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri |
| title_full_unstemmed | The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri |
| title_short | The factors influencing on customer retention in tourism industry of Melaka / Izzatul Anis Zamri |
| title_sort | factors influencing on customer retention in tourism industry of melaka / izzatul anis zamri |
| topic | Travel and the state. Tourism Malaysia Industry Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling |
| url | https://ir.uitm.edu.my/id/eprint/23460/ |