Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin

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Factors influencing green purchase intention among working consumers in Petaling Jaya, Selangor / Hanisah Mahmud Hishamuddin

With the significant increase of seriousness of global warming, people are getting more attention of protecting and preserving the natural environment. The environmental attitude and environmental knowledge of consumers towards the environment is increasing rapidly. This may influence consumer purch...

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Bibliographic Details
Main Author:	Mahmud Hishamuddin, Hanisah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Environmental aspects. Green marketing Marketing research. Marketing research companies. Sales forecasting Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/23458/

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