The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin

The factors that influences social media marketing on consumers’ brand loyalty / Fatin Asfea Zaludin

In this 21st century, technologies and internet have been widely used to communicate, searching information, socialize and do business globally. It is because latest technologies has improved with creative mechanism and be a part of people’s daily routines. Businesses are taking social media such as...

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Bibliographic Details
Main Author: Zaludin, Fatin Asfea
Format: Student Project
Language:English
Published: Faculty of Business and Management 2019
Subjects:
Social aspects. Social marketing
Telemarketing. Internet marketing
Market surveys. Including brand choice. Brand loyalty
Online Access:https://ir.uitm.edu.my/id/eprint/23452/

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