Factor that influence attitude towards viral marketing among Generation Y / Ezatul Hasanah Jaidon

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Factor that influence attitude towards viral marketing among Generation Y / Ezatul Hasanah Jaidon

The rapid growth of internet and the use of e-commerce have made viral marketing an appealing marketing method for most firms and marketers in order to promote and advertise their products or services. However, before involving with viral marketing, firms and marketers need to learn and recognize wh...

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Bibliographic Details
Main Author:	Jaidon, Ezatul Hasanah
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Marketing Marketing research. Marketing research companies. Sales forecasting Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/23451/

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