Factors influencing consumer perception towards Electronic Payment (E-Payment) in Melaka / Ahmad Tarmizi Abu Zaki

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Factors influencing consumer perception towards Electronic Payment (E-Payment) in Melaka / Ahmad Tarmizi Abu Zaki

This study examines the factors influencing consumers’ perception towards electronic payment (e-payment) in Melaka. Consumers’ perception of electronic payment is a broad scope that encompasses many determinants but the researcher specifically focuses on five determinants namely benefits, trust, sel...

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Bibliographic Details
Main Author:	Abu Zaki, Ahmad Tarmizi
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Perception Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/23403/

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