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A study on consumer’s purchase intention among millenials towards smartphones brand from China in Malacca / Abdul Azim Jamaluddin

The title for this research study is “A Study on Consumer Purchase Intention towards Smartphone Brand from China among Millenials in Malacca”. The main objective for this research is to examine the relationship between price, perceived quality, brand awareness, perceived feature towards purchase int...

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Bibliographic Details
Main Author:	Jamaluddin, Abdul Azim
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2019
Subjects:	Awareness Branding (Marketing) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/23389/

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