Study of factors that influence the awareness to participate in Takaful among Perkeso employees in Kuala Lumpur / Nurin Nazirah Muhammad Kathiran
Takaful officially implemented by government on 1985 in Malaysia. Takaful policy holders were only about 11% compared to the insurance industry which is 43%. A study carried out by Hamid & Othman (2009) showed that Muslim consumers do not have adequate understanding and information about the co...
| Main Author: | |
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| Format: | Student Project |
| Language: | English |
| Published: |
Universiti Teknologi MARA, Selangor, Puncak Alam Campus
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/23386/ |
| _version_ | 1848805730441756672 |
|---|---|
| author | Muhammad Kathiran, Nurin Nazirah |
| author_facet | Muhammad Kathiran, Nurin Nazirah |
| author_sort | Muhammad Kathiran, Nurin Nazirah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | Takaful officially implemented by government on 1985 in Malaysia. Takaful policy holders were only about 11% compared to the insurance industry which is 43%. A study carried out by Hamid & Othman (2009) showed that Muslim consumers do not have adequate understanding
and information about the concept and essence of Takaful. This is because, the awareness towards Takaful still lack among people. Thus, the main objectives of this study are to identify whether religious belief, level of knowledge, family and relatives approach and marketing and
advertising influence the awareness to participate in Takaful. This study applies quantitative approach with the use of survey questionnaires as the main instrument of data collection. 40 employees of Perkeso in Kuala Lumpur were selected as respondents of this study. Data collected was analysed using descriptive analysis, reliability analysis, correlation analysis and multiple regression analysis to conduct this research. In general, finding of this study shows that the religious belief, level of knowledge, family and relatives approach and marketing and advertising have no significant relationship with the awareness to participate in Takaful. |
| first_indexed | 2025-11-14T22:15:41Z |
| format | Student Project |
| id | uitm-23386 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:15:41Z |
| publishDate | 2018 |
| publisher | Universiti Teknologi MARA, Selangor, Puncak Alam Campus |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-233862019-03-06T03:00:31Z https://ir.uitm.edu.my/id/eprint/23386/ Study of factors that influence the awareness to participate in Takaful among Perkeso employees in Kuala Lumpur / Nurin Nazirah Muhammad Kathiran Muhammad Kathiran, Nurin Nazirah Insurance Life insurance Finance, Islamic Takaful officially implemented by government on 1985 in Malaysia. Takaful policy holders were only about 11% compared to the insurance industry which is 43%. A study carried out by Hamid & Othman (2009) showed that Muslim consumers do not have adequate understanding and information about the concept and essence of Takaful. This is because, the awareness towards Takaful still lack among people. Thus, the main objectives of this study are to identify whether religious belief, level of knowledge, family and relatives approach and marketing and advertising influence the awareness to participate in Takaful. This study applies quantitative approach with the use of survey questionnaires as the main instrument of data collection. 40 employees of Perkeso in Kuala Lumpur were selected as respondents of this study. Data collected was analysed using descriptive analysis, reliability analysis, correlation analysis and multiple regression analysis to conduct this research. In general, finding of this study shows that the religious belief, level of knowledge, family and relatives approach and marketing and advertising have no significant relationship with the awareness to participate in Takaful. Universiti Teknologi MARA, Selangor, Puncak Alam Campus 2018 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/23386/1/PPb_NURIN%20NAZIRAH%20MUHAMMAD%20KATHIRAN%20ACI%20B%2018_5.pdf Muhammad Kathiran, Nurin Nazirah (2018) Study of factors that influence the awareness to participate in Takaful among Perkeso employees in Kuala Lumpur / Nurin Nazirah Muhammad Kathiran. (2018) [Student Project] <http://terminalib.uitm.edu.my/23386.pdf> (Unpublished) |
| spellingShingle | Insurance Life insurance Finance, Islamic Muhammad Kathiran, Nurin Nazirah Study of factors that influence the awareness to participate in Takaful among Perkeso employees in Kuala Lumpur / Nurin Nazirah Muhammad Kathiran |
| title | Study of factors that influence the awareness to participate in Takaful among Perkeso employees in Kuala Lumpur / Nurin Nazirah Muhammad Kathiran |
| title_full | Study of factors that influence the awareness to participate in Takaful among Perkeso employees in Kuala Lumpur / Nurin Nazirah Muhammad Kathiran |
| title_fullStr | Study of factors that influence the awareness to participate in Takaful among Perkeso employees in Kuala Lumpur / Nurin Nazirah Muhammad Kathiran |
| title_full_unstemmed | Study of factors that influence the awareness to participate in Takaful among Perkeso employees in Kuala Lumpur / Nurin Nazirah Muhammad Kathiran |
| title_short | Study of factors that influence the awareness to participate in Takaful among Perkeso employees in Kuala Lumpur / Nurin Nazirah Muhammad Kathiran |
| title_sort | study of factors that influence the awareness to participate in takaful among perkeso employees in kuala lumpur / nurin nazirah muhammad kathiran |
| topic | Insurance Life insurance Finance, Islamic |
| url | https://ir.uitm.edu.my/id/eprint/23386/ |