The effectiveness of promotional tools implemented by Institute of Management Melaka (IMM) / Mohd Fadzil Mohd Daud

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The effectiveness of promotional tools implemented by Institute of Management Melaka (IMM) / Mohd Fadzil Mohd Daud

This research is carried out to investigate the assessment of the promotional tools that have been implemented by Institute of Management Melaka (IMM). IMM is a subsidiary of Melaka State Government and is managed by the Melaka Chief Minister Department. The main functions of IMM are to provide impo...

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Bibliographic Details
Main Author:	Mohd Daud, Mohd Fadzil
Format:	Student Project
Language:	English
Published:	Faculty of Business and Management 2006
Subjects:	Marketing Market surveys. Including brand choice. Brand loyalty Promotions
Online Access:	https://ir.uitm.edu.my/id/eprint/23282/

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