Determinants of public trust towards unit trust investment: a study using PLS-SEM / Zahariah Mohd Zain ...[et al.]
There are many types of investment exist in our world. People can choose where to invest their money based on the risk that they are willing to take. There is investment with low risk, medium risk and high risk. Unit trust is classified as medium risk investment. This research will focus on the bigg...
| Main Authors: | , , , , , |
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| Format: | Article |
| Language: | English |
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Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam
2018
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/23198/ |
| _version_ | 1848805687723819008 |
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| author | Mohd Zain, Zahariah Ab. Halim, Roslilee Abdul Rashid, Arlinah Apat, Abdul Yazid Hashim, Nurhazirah Abdul Wahab, Abdul Azeez Oluwanisola |
| author_facet | Mohd Zain, Zahariah Ab. Halim, Roslilee Abdul Rashid, Arlinah Apat, Abdul Yazid Hashim, Nurhazirah Abdul Wahab, Abdul Azeez Oluwanisola |
| author_sort | Mohd Zain, Zahariah |
| building | UiTM Institutional Repository |
| collection | Online Access |
| description | There are many types of investment exist in our world. People can choose where to invest their money based on the risk that they are willing to take. There is investment with low risk, medium risk and high risk. Unit trust is classified as medium risk investment. This research will focus on the biggest company in Malaysia that offer unit trust investment to public which is Permodalan Nasional Berhad (PNB) and it wholly subsidiary company, Amanah Saham Nasional Berhad (ASNB). It will focus on finding the determinants to build a trust from public to inves t in unit trust. Company strong brand name, word of mouth and effective promotional strategies have been chosen as the independent variables. Primary data will be use in this research in the form of distributing questionnaires and the data will be analysed with the help of Statistical Package for Social Science (SPSS). The findings have shown that all three independent variables have an effect on the dependent variable namely public trust. Using the regression analysis, the most significant independent variable is company strong brand name. |
| first_indexed | 2025-11-14T22:15:00Z |
| format | Article |
| id | uitm-23198 |
| institution | Universiti Teknologi MARA |
| institution_category | Local University |
| language | English |
| last_indexed | 2025-11-14T22:15:00Z |
| publishDate | 2018 |
| publisher | Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam |
| recordtype | eprints |
| repository_type | Digital Repository |
| spelling | uitm-231982022-07-04T06:13:32Z https://ir.uitm.edu.my/id/eprint/23198/ Determinants of public trust towards unit trust investment: a study using PLS-SEM / Zahariah Mohd Zain ...[et al.] abrij Mohd Zain, Zahariah Ab. Halim, Roslilee Abdul Rashid, Arlinah Apat, Abdul Yazid Hashim, Nurhazirah Abdul Wahab, Abdul Azeez Oluwanisola Trust services. Trust companies Administration of estates Investment, capital formation, speculation There are many types of investment exist in our world. People can choose where to invest their money based on the risk that they are willing to take. There is investment with low risk, medium risk and high risk. Unit trust is classified as medium risk investment. This research will focus on the biggest company in Malaysia that offer unit trust investment to public which is Permodalan Nasional Berhad (PNB) and it wholly subsidiary company, Amanah Saham Nasional Berhad (ASNB). It will focus on finding the determinants to build a trust from public to inves t in unit trust. Company strong brand name, word of mouth and effective promotional strategies have been chosen as the independent variables. Primary data will be use in this research in the form of distributing questionnaires and the data will be analysed with the help of Statistical Package for Social Science (SPSS). The findings have shown that all three independent variables have an effect on the dependent variable namely public trust. Using the regression analysis, the most significant independent variable is company strong brand name. Faculty of Business and Management, Universiti Teknologi MARA, Shah Alam 2018-12 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/23198/1/AJ_ZAHARIAH%20MOHD%20ZAIN%20ADBRIJ%20B%2018.pdf.pdf Mohd Zain, Zahariah and Ab. Halim, Roslilee and Abdul Rashid, Arlinah and Apat, Abdul Yazid and Hashim, Nurhazirah and Abdul Wahab, Abdul Azeez Oluwanisola (2018) Determinants of public trust towards unit trust investment: a study using PLS-SEM / Zahariah Mohd Zain ...[et al.]. (2018) Advances in Business Research International Journal (ABRIJ) <https://ir.uitm.edu.my/view/publication/Advances_in_Business_Research_International_Journal_=28ABRIJ=29.html>, 4 (2). pp. 69-78. ISSN 2462-1838 https://abrij.uitm.edu.my/ |
| spellingShingle | Trust services. Trust companies Administration of estates Investment, capital formation, speculation Mohd Zain, Zahariah Ab. Halim, Roslilee Abdul Rashid, Arlinah Apat, Abdul Yazid Hashim, Nurhazirah Abdul Wahab, Abdul Azeez Oluwanisola Determinants of public trust towards unit trust investment: a study using PLS-SEM / Zahariah Mohd Zain ...[et al.] |
| title | Determinants of public trust towards unit trust investment: a study using PLS-SEM / Zahariah Mohd Zain ...[et al.] |
| title_full | Determinants of public trust towards unit trust investment: a study using PLS-SEM / Zahariah Mohd Zain ...[et al.] |
| title_fullStr | Determinants of public trust towards unit trust investment: a study using PLS-SEM / Zahariah Mohd Zain ...[et al.] |
| title_full_unstemmed | Determinants of public trust towards unit trust investment: a study using PLS-SEM / Zahariah Mohd Zain ...[et al.] |
| title_short | Determinants of public trust towards unit trust investment: a study using PLS-SEM / Zahariah Mohd Zain ...[et al.] |
| title_sort | determinants of public trust towards unit trust investment: a study using pls-sem / zahariah mohd zain ...[et al.] |
| topic | Trust services. Trust companies Administration of estates Investment, capital formation, speculation |
| url | https://ir.uitm.edu.my/id/eprint/23198/ https://ir.uitm.edu.my/id/eprint/23198/ |